Avoid being Branded "One of the Herd"
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What is the Problem?
This one comes from Vanessa in Birmingham, and her question is: “What do you think about branding by big companies?”
What To Do
Look at the words.
Consider the universe:Â In the beginning was the word.
The word Logos is Greek meaning "word", but the true meaning goes beyond that - it's "the inward thought itself" or "the rational principle that governs and develops the universe."Â
The word "logic" comes from Logos.Â
When we think of branding, we think of a Company's...